Do you want more customers? Of course you do, who doesn’t? Running a business is hard and even though every business has its own set of customers, everyone loves when they get something extra, in this case, extra customers! So how much effort you are putting to make it possible? Well, the article here will share with you ten simple steps to improve local SEO for your business and of course, for your extra customers. So read on!
- Perform keyword research:
The first and the most important step is to find the right keywords. There are various tools you can use to find out the right keywords for your business, like Google Keyword Planner, Google trends, etc. I decide my keywords based on three factors- relevancy, search volume and competition. Choose keywords that goes in sync with all of the three factors. You can maintain the keywords in a Google Spreadsheet and mention the search volume in order to make tracking easy in future.
- Optimize your website with high quality content:
Content is king, they have said it before, I am saying it again! The best way to grab visitors for your business is to deliver the right content. Always decorate with high quality fresh content that delivers exactly what your audience is looking for. Gone are the days, when stuffing content with lots of keywords would have worked. In the current scenario, if you do this, you will end up getting penalized. Write for humans, not for bots. Also optimize your meta title and description to improve click-through-rate (CTR).
- Create local business listing or citation:
This is my personal favorite step. When I first started my business in USA, after optimizing website content, the first thing I did was to search the “Local Citation Websites In USA”. Along with big sites like Yahoo, Google Places, Yelp, I researched all the websites manually to check their authority and relevancy. Getting your website listed down on top citation or business listing website will earn you big exposure locally and better search engine rankings.
- Get genuine reviews:
Fake reviews are strict NO. Buying fake reviews will eventually create problems for you and can get your website penalized as well. Instead, you should request your existing customers to leave their valuable feedback. Moreover, make the add review process simple and hassle free. Your social media profiles can be a great place to get your customer feedback. Also never ignore negative feedback, instead reply to them and discuss the issue customers are facing.
- Perform local outreach:
Another great way to boost your local business is to spread the word about you. Let more and more people link to you and talk about you. With tools like Google Search Console, Open Site Explorer, you can find out who links to you the most and get in touch with them.
So friends, now that you have an idea on where to start, go ahead and give these tips a try. Also let me know your favorite tips to get your local business ranked.