There are hundreds of ways to market your business. However, they are all predisposed to failure if you don’t employ clear strategies. All successful businesses have clear and effective marketing strategies that make everything they do more efficient. Here are five tested strategies you need to consider.
Evaluate Your Competition
Every customer who is looking for a solution to a problem will contact at least two service providers and compare them before choosing the best. Unfortunately, many businesses do not take this into consideration when developing their marketing plans. They do not specifically define their competition or focus their messages to make their products and services different. Evaluating competition will enable you to discover their mistakes and successes. You can use the mistakes to improve your business processes and avoid going down the same drain. You can also copy the strategies they used to succeed and apply them to improve your business.
Embrace Online Marketing
About 70 percent of Americans now shop online. You do not want to miss this big opportunity to expand your client base and increase sales. There are many ways to market online. You can use social media platforms such as Facebook, Twitter and Instagram or connect with others on LinkedIn. You can also create a website and use it as your main online marketing platform. Make sure your website’s SEO is fully optimized for higher search engine rankings and steady traffic. You can collaborate with a good SEO company to help you increase the website’s visibility and functionality online.
Define Your Target Customers
You need to know who you are planning to sell to. Knowing your target clients enables you to provide relevant products and develop an effective marketing plan. Talk to the prospective clients and identify their main concerns. Look for common characteristics and interests and determine which ones can bring more business. Check the demographics to get a rough idea of who is likely to buy your products. Consider age, location, income levels, education levels, occupation and ethnic background. These demographics will help know your customers more and adjust your operations based on how they are changing with time.
Leverage Email Marketing
Email marketing gives you an opportunity to create deeper relationships with your customers at a fraction of the cost of traditional media. It makes it simpler to customize your content for each customer, leading to higher conversion rates. You can also send out sale or event notifications and tell your customers about new products without necessarily employing an aggressive and costly approach. Make sure your emails are personalized so that they target specific customers. Use short subject lines and be brief. Subject lines that are fewer than 10 characters have been found to increase open rates by 58 percent. You should also ensure your emails are properly timed. 8:00 p.m. to midnight or 5:30 a.m. to 8:00 a.m. is the prime time to send your emails.
Use a Blog
Google search algorithms prefer websites that are frequently updated with high-quality content. A blog will serve this purpose well. Web owners who post at least four blogs per week are three times more likely to increase their traffic than those who don’t.