Marketing, by definition, is teaching your potential customers about your company, and convincing them that your product or service is the one they need, and why they should choose you rather than your competitors. It sounds simple enough, but so many companies simply aren’t quite doing it, therefore are not marketing effectively.
The key is to find the right way of getting your message across, defining your message and reaching those customers who are likely to convert.
One of the most common mistakes when it comes to marketing, is that often people think marketing is just one aspect, so as long as you’re doing something, you’re marketing…wrong. Marketing incorporates a variety of factors, essentially wherever your customers could find out about you, you need to be marketing your product or service, to get the most out of your campaign.
To ensure you are consistently being successful in your campaigns, these three aspects are :
- To capture the attention of your target market
- Appeal to the needs of your target market e.g. solve a problem, shortcut or solution.
- Provide a low risk, easy action for your customer to take.
By incorporating these three simple, yet effective aspects into your campaign, whether it be through online advertising, special offers or merchandising, you will be effectively getting your brand known, being present is the places your customers are, and providing them with a solution and easy way to solve this (i.e. buying your product or service).
Knowing your market, and thoroughly getting to know your target audience in detail is one of the best things you can do at the start of a marketing campaign, This way, you know exactly where they are most likely to be, and can ensure that your campaign takes you to those places. For example, online advertising allows campaigns to be shown on various websites, so knowing what other websites your customers are likely to be visiting is key to making sure you grab their attention in places they are already engaging in.
With the growing population becoming dependant on being online, online advertising is fast becoming the most effective and popular way of growing online presence. People are relying more and more on smartphones, and their connection with the internet and online world, that making sure your company is visible and active online can be a highly effective way of building up your marketing campaign. At SeeLocal, we are transforming the way businesses are able to advertise online. No longer do companies need to juggle multiple online platforms, as we provide our customers with an easy to use online dashboard, where all ads from the campaign can be viewed, tracked and monitored throughout the campaign.
Get in touch today, and see how your campaign could perform with us!