All businesses need to have marketing and lead generation so that they can make more sales. Leads are very important for every successful business and in particular network marketing, where MLMers require a constant flow of customers to present their products or business to. Regrettably, several people in multi-level marketing (MLM) do not manage their business as a business but the fact remains, a network marketing direct sales business is not different from any other business.
The good thing is that it is possible to generate your own high quality MLM leads. The Internet has made it less difficult than at any time to find people that want your product or service, or even build a home based business.
Here are six effective ways to generate MLM leads
- Gain MLM leads with a private website.
Most companies offer websites. Some give you the freedom to create your own; a few don’t, so you’ll have to check your MLM Company’s policies with regards to websites. If you’re not permitted to create a website directly about your business, create one covering a subject relevant to your business. For instance, if you happen to sell health and wellness products, but can’t have a self-made website, start a health and fitness blog.
- Build an Email List
Generating lead is a process; the starting point is getting people to take an interest in your products or services (i.e. visiting your website). The subsequent best step is to request your leads to subscribe to your email list which is the most convenient way to get their name and email, you get more people signing up if offer something for free. Your subscriber list and can help you get in touch with your prospects. Make use of it to give useful information related to your business.
- Have a “Tell Me More” option.
A lot of people who visit your website won’t be ready to buy, but they might be willing to hear your pitch. Add a form different from your email which allows leads to request you to get in touch with them concerning your products or services. You should include a link to this form in your emails.
- Write articles to generate MLM leads.
Writing articles costs nothing and is an effective way to get in front of your market via other people’s websites. The key to a great article that another site will run is that it’s of great benefit, not an advertorial. You could write articles about MLM for career and business sites. Understand that most places will not want you to promote your business in the article. As an alternative, put in a bio that speaks about your freebie as well as a link to your website.
- Use Social Media
If you’re smart, you can make use of social media to generate leads. As an illustration, if you market weight loss products, you could have before and after photos on Instagram. If you promote make up products, you could have tutorials on YouTube.
- Ask for referrals.
The same as in other businesses, referrals are inexpensive and much easier to convert to a sale. Those who come to you through other people already want to know more about you. Lots of people you speak with are not going to be interested in buying, but they might know people who are interested, so create a referral program that attract them to send people to you. For instance, you can offer them a 10% discount on their future purchase for each new customer they send.
Getting the leads is simply the starting point in the process. Next you have to qualify them to see whether they’re suitable, then make your pitch and ultimately, follow up.